§   Background

Somali National News Agency established in 1964. It is one of the main pillars of the Ministry of Information, Culture and Tourism. The main centre of SONNA is located in the capital city of Somalia, Mogadishu, and there were number of reports used to in most regions throughout country. SONNA has been active member of the News Union Organizations in Arab, African and International News Agencies; though it was affected by the Somali civil war erupted early 1991, which caused to be not working and absence in the area about two decades. Hence, gradually the agency resumes its activities and at present works some extents since 2012.

§  VISION

Ministry of information, Culture and Tourism endeavours to promote SONNA to be the main and daily news source agency, which provides to the latest to all state, private media organization locally and international, which leads to be the only national news agency which is compatible with world news agencies.

§  Mission:

The mission of Somali National News Agency (SONNA) is to carry out these actions; the Agency will work on the modern equipment that the international news agencies work.  As the ministry of information planned the stems and branches will have distributed through the whole country and around the world. SONNA empowers and strengthens the journalism in order to organize training capacity building to Somali society by conducting forums, public gatherings, and establishing systems to discuss how to enhance social development systems in Somalia under the rules of Somali government with the bases of Islamic rules.

§  Objectives

Objectives of the Somali National News Agency (SONNA) projects are in lined with the federal government of Somalia and United Nations Sustainable Development Goals (SDGs) in 2030 and thus geared towards the social and economic advancement of the SONNA target beneficiaries. SDGs global agenda sets goals and through a trans-formative vision that calls for a world of free of poverty, hunger, disease and where all life can thrive.

§  Innovation

Our innovative thinking for sustainable development is based on linking the News, Events and development interventions through a coherent and effective development strategy.

§  Approach

At the SONNA the work we do at every level within the Agency, is committed to work impartiality and collection of news agency on daily basis with accurate the source of information and events, focusing government activities and its progress. A news agency in Somalia and works honesty, impartiality and a follow-up the important events have interest to the federal government of Somalia, which comes from the inside and outside of the country.

We believe that all people are created equally an thus have the right to be respected and valued as human beings irrespective to race, religion, culture, and age. SONNA strives for a just world in which people are treated with respect and with dignity. SONNA firmly advocate the social and economic well being of all the marginalized people while also advocating for sustainable peace and development. Our approach for sustainable development is creating effective linkages that combat abject poverty while increasing local peace capacities and by means of strengthening journalisms and through capacity building and other shocks affected populations.

§  Accountability:

SONNA delivers measurable results and creates positive social and economic impacts. SONNA maintains effective governance mechanism.

§Snapshot of the SONNA Programs and Projects

As a direct result of the lessons learned of the SONNA in the news, events and development-focused programs/projects and in order to achieve positive impacts of the planned activities for implementation to promote value chain approach capacity development in the media sector both at the national and country levels of government, To Develop, promote and ensure implementation of appropriate curricula, training approaches and tools in the sector, To Develop, promote and ensure implementation of media accreditation guidelines and standards, To Secure and promote networks and partnerships in the sector, To Enhance professionalism of independent content generators and social media users, To Promote media literacy, To Strengthen protection of journalists, To Enhance protection of professional independent content producers and social media users, To Facilitate self regulation in advertising and creativity SONNA plans accordingly to implement such projects in a coherent and an integrated fashion.

§  Values

To align the mission and vision of the Somali National News Agency (SONNA) every member of staff as well as the actors who engage with the SONNA will be expected to internalize and commit to the following set of core values:

       Professionalism;

       Innovation and Creativity;

       Accountability and Transparency

       Independence

       Teamwork

§  Goals:

The main goals of SONNA news agency are summarized below:

v  To encourage youth to feel equality as far as media concerned;

v  To boost up the Somali youths’ journalism moral, religious and traditional values;

v  To promote good governance activities through media actions.     

v  To enhance the environmental sanitation and development;

v  To advocate Human Rights in general and the vulnerable children and women in particular.

v  To enhance the community development of whole Somali regions.

v  To enhance the media program about the importance of education of Somali youth.

 

  §Principles & Values of Public Service

SONNA shall be responsible for implementation of Government policies and programmes as guided by the following values and principles of public service as stipulated in the profile of SONNA:

High standards of professional ethics;

Efficient, effective and economic use of resources;

Responsive, prompt, effective, impartial and equitable provision of services;

Involvement of the people in the process of policy making;

Accountability for administrative acts;

Transparency and provision to the public of timely, accurate information

Fair competition and merit as the basis of appointments and promotions;

Representation of Somalia’s diverse communities; and

Affording adequate and equal opportunities for appointment, training and advancement, at all levels of the public service, of:

(A).Men and women;

(B).The members of all ethnic groups; and

(C).Persons with disabilities.

 §  National Principles & Values of Governance

Somali National News Agency (SONNA) will also be bound by the national values and principles of governance as stipulated in the profile of SONNA. These include:

Patriotism, national unity, sharing and devolution of power, rule of law, democracy and participation of the people;

Human dignity, equity, social justice, inclusiveness, equality, human rights, non-discrimination and protection of the marginalized;

Good governance, integrity, transparency, accountability; and Sustainable development.

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